Photographers – Look at Me!

Marketing your business today offers so many opportunities.  A saavy business owner can match his style without blowing his budget with cost effective promotional items.  Photographers are fortunate that companies like EBS can actual use their own photography on some promotional items like coffee cups, dog tags or calendars!

Photographers who sell portrait packages to their clients can take advantage of branded flash drives.  The customer is provided a great convenience but the photographer has a marketing tool that will be seen over and over again.  Also, customers will appreciate the extra option for their photos. Digital photo frames are also a hit with photographers  The customer will not only be displaying their fine photographs but the photographers name and brand for all to see.

Recently a trend towards wearing art has been spreading.  Artists, including photographers can have a photo and information printed onto metal dog tags in a photo quality image.  Because the photograph has a unique product she can use these everyday items in a way that will stand out from the crowd making the impressions count even more!

The New Year is here and reports are leaning toward an improving economy!  Everyone who’s in business for themselves made a promise to make it through the past few years.  Now’s the time to start laying the foundation for a strong marketing campaign. 

Visiting events such as bridal shows and providing customers with a free frame or magnet with one of their photos in place of a business card can make a big impression. Magnets with artwork are displayed in prominent areas in the home or office for friends and coworkers to notice.

I have a MOTORCYCLE SHOP, how can promotional items help me?

First off promotional products can help anyone.  They are not just for big business.  They can be targeted for your demographic and cost pennies on the dollar when compared to traditional marketing media such as television or radio!

Motorcycle shops have a very specific client that have needs unlike those of some other types of businesses, but rest assured there are advertising specialty items that can help potential consumers find your motocycle shop!  You need to be sure that you have a plan and that you have created, with the help of your service represetative an effective marketing tool.  What does that mean?  Be sure that when you purchase promotional items whether its a ball cap, t-shirt or key ring that you include all the pertinent information; business name, contact information even it is a web address and what do you do.  If you can fit a logo for branding that is better but many smaller items that would be suited to motorcycle consumers won’t allow for that large of an imprint space.  It can help to brand your shop if you have a special font or color scheme to use that also.  The more information that can be duplicated the better because you want to be sure people will recognize your signs, promotional items, flyers, etc in the future.  Studies show that consumers won’t even begin to recognize your name until 17+ impressions.  Getting inexpensive items like key tags, license plate frames and kickstand plates around your town can increase the impressions without the expense of newspaper ads or  television spots which can be extremely high.

If you participate in or even host bike nights in your community there is a perfect opportunity for handing out give-aways to potential customers. Items such as nylon drawstring backpacks, key tags, kickstand plates, calendars, ball caps, t-shirts and even pressure gauges or small tools can help remind a consumer that they need your services when the time comes, remember consumers need to be reminded many times to change their habits. Encourage a visit by including a coupon or special offer with your item.  You can print them and include them IN your item or why not have them bring the bag, key tag or kickstand plate in for that savings.

Another popular method of using specialty products like kickstand plates is to sell them at a low price.  Items like kickstand plates especially can be sought after and if riders see them while out they will seek you out by the information provided or ask the owner where they got theirs. This creates a marketing tool that pays for itself while working 24/7 on your brand recognition.

Working with a promotional products company, like EBSpromo can be a lifesaver when it comes to finding specialty items that would be appropriate for a motorcycle shop or dealership as well as unique ideas for using your advertising specialty items.  Many traditional print shops just don’t have the ability to provide such a broad spectrum of products and if they do chances are they are buying from someone like EBS and marking the price up for their profits.  Call and explain your needs to the customer service agent, many times specialty items won’t be listed on a website but you don’t want to miss out on a great opportunity to have a unique give away to pass out at bike night because you did not ask the professionals.